First National Bank announces new name, look

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First National Bank announced an upcoming name and brand change effective Aug. 1. Starting in late July, clients will see the name Monument Bank integrated across the bank.

“The name Monument Bank represents our dedication to building lasting relationships and our enduring promise to be a cornerstone in our clients’ financial journeys,” said President & CEO Mark Caldwell.

The new logo is a green and gold diamond comprised of arrow-like shapes symbolic of forward growth and longevity. The layered design of the logo represents steps building a foundation toward financial security and success. Employees selected the tag line “Standing Strong” to reinforce the bank’s commitment to the financial success of its customers and the community.

Business will continue uninterrupted with the same local staff. There will be no changes in ownership, management, or workforce. Bank operations will continue as usual.

“With hundreds of banks named First National, it can be confusing to know which First National Bank is yours. Having a unique name and brand provides a distinct identity that customers will immediately recognize,” Caldwell said..

He continued, “The rebranding doesn’t change who we are or what we do as a community bank. We are excited about the future and remain committed to putting our customers first.”

The name change will not impact clients’ online banking operations, account numbers, checks, or debit cards. All services will continue seamlessly under the new brand. As debit cards expire or new checks are ordered, they will feature the new logo.

Officials said all personal and business banking information will remain the same including account numbers and PINs. Customers will receive further communications from the bank in July detailing the transition.

“It is important for our customers and our communities to understand that we are not changing our local presence. On the outside, we’re getting a makeover but, on the inside, our customers will still receive the same exceptional service from the same local bankers they know and trust,” said Caldwell.

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